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Research and Markets: Third-generation IP Telephony Endpoints Accelerates Productivity in the World Enterprise IP Telephony Endpoint Market

Research and Markets ( has announced the addition of Frost & Sullivan's new report "World Enterprise IP Telephony Endpoint Markets" to their offering.

This Frost & Sullivan research service titled World Enterprise IP Telephony Endpoint Markets provides IPT endpoint vendors with a detailed analysis of the dynamics of a changing market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: Internet protocol (IP) desktop phones, session initiation protocol (SIP) phones, basic enterprise desktop softphones, advanced enterprise desktop unified communications (UC) clients, and enterprise mobile clients [fixed mobile convergence (FMC)/ message understanding conference (MUC)].

Third-generation IP Telephony Endpoints Accelerates Productivity in the World Enterprise IP Telephony Endpoint Market

An increasing number of enterprises in the world enterprise IP telephony (IPT) endpoint market are realizing the benefits of IP desktop phones and enterprise soft clients. This positive trend neutralizes any ill effects, if any, of the current economic downturn on this market. The IP desktop phone is no longer a simple device, but a highly intelligent and integrated communication endpoint interoperable with the enterprise hardware/software platforms and communication applications. On the other hand, last year, it was anticipated that PC softphones would be the natural transition to more sophisticated unified communications (UC) clients. Presently, this new generation of soft clients is swiftly penetrating the market, and in many cases, replacing their old counterparts. "The penetration of SIP devices, the steady decline in price points, and the continued increase in the overall value proposition of IP desktop phones in terms of features and applications are some of the factors that will bode well for the market driving adoption," says the analyst of this research.

In terms of models, the year 2008 saw the extensive introduction of third-generation IP desktop phones by various market participants. Their main characteristics are larger color screens, wider support for productivity applications, better synchronization with multiple endpoints, improved wideband audio functionality, and 'green' benefits such as improved power efficiency. Enterprise soft clients, on the other hand, have been relentlessly penetrating the market in the last two years mainly driven by the overall software revolution, the strong case around unified communications and the growing demand for enterprise fixed-mobile convergence.

IPT Endpoint Vendors to Provide Affordable IPT Endpoints with the Best Value Proposition for Customers

The economic slump, price pressures, and the lack of interoperability and integration among vendors have been some of the main challenges for the IPT endpoint vendors. IPT endpoint vendors should provide affordable endpoints while offering the best possible value to meet customers' expectations. They should also show evidence of a compelling return-on-investment (ROI) for both IP desktop phones and enterprise IP clients and ensure interoperability with multiple platforms along with continuous integration with recently launched applications and platforms. "Vendors should develop channel partners, seek key company agreements, and explore the global markets," concludes the analyst. "A wide variety of IPT endpoint options for different kinds of enterprise employees such as desk bound workers, corridor warriors, road warriors, and telecommuters are a feasible remedy."

Key Topics Covered:

1. Introduction

2. IP Telephony Endpoint Trends & Predictions

3. Market Characteristics

4. Market Forecasts

5. Competitive Landscape

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