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Enterprise 2.0: Is It Time for Your Organization to Make the Transition?

Research and Markets ( has announced the addition of the "Enterprise 2.0: Is It Time for Your Organization to Make the Transition?" report to their offering.

Has the hype around Web 2.0 and Enterprise 2.0 gone too far? Is Web 2.0 revolutionary or evolutionary? Should businesses boldly move forward with Web 2.0 initiatives, or is pausing a sign of healthy skepticism? The economics of information is often counterintuitive. Blindly adopting Web 2.0 techniques without understanding how your organization profits from information may lead to unforeseen problems in the future.

Enterprise 2.0: Is It Time for Your Organization to Make the Transition? discusses the world of social computing beyond YouTube and MySpace. You'll learn what separates Enterprise 2.0 from Web 2.0 -- and the advantages each one can offer the enterprise sector. You'll discover how to walk the line between "peer production" and "private value" to reap competitive advantage. And you'll learn how your organization can adopt, not ignore, social communities and leverage, not fear, the open and decentralized nature of the new Web.

This report will help you:

- Determine where Enterprise 2.0 will make a strategic impact in your organization

- Refine your organizations online strategy, including your approach to customer communities

- Create an "open sharing culture" so that it can adapt to the demands for collaboration and participation from those outside the company

- Benefit from the collaborative features provided by Web 2.0 technologies and improve the efficiency of your tacit workforce

- Exploit the rise of social bookmarks, tagging, and folksonomies

- Understand that technology-induced market positioning isn't the means by which Enterprise 2.0 benefits are reaped

- Identify which Web 2.0 principles are most applicable to your enterprise

- Understand the positive and negative affective qualities of your organizations information

- Contemplate the competitive strategies you will employ to serve as a Web 2.0 intermediary

You'll debate whether or not the "old" business rules apply for both describing and capitalizing on Enterprise 2.0. You'll discover why Enterprise 2.0 treats companies as flat rather than hierarchical organizations. And you'll consider if Enterprise 2.0 truly drives social change.

This report explains why the next-generation enterprise will embrace a model-driven approach to business, develop a set of "edge" capabilities, take a value-enabling approach to security, and exploit intelligent computing solutions. You'll gain an introduction to the Web 2.0 Reference Model -- a conceptual model that allows an enterprise to consider the many constituents and factors of Web 2.0. And, you'll examine the Web 2.0 Realization Cycle -- a phased, iterative and progressive approach for adopting Web 2.0 features.

Finally, this report explores several available disparate technologies that can be used to realize individual features of Web 2.0, such as the rich Internet applications Ajax and Flash, and considers the collaboration-promoting features of blogs and wikis.

Key Topics Covered:

Introduction. Enterprise 2.0: Will Corporations Embrace the Social Media Revolution? by Vince Kellen

Chapter 1. Enterprise 2.0 and Sustained Competitive Advantage by Mark Choate

Chapter 2. The "Alien Logic" of Enterprise 2.0 by Michel Bauwens

Chapter 3. Web 2.0 and Enterprise 2.0: How They Are the Same, How They Are Different, and How They Will Impact the Enterprise by George Taskasaplidis and Charalampos Patrikakis

Chapter 4. Frontiers of Collaboration in Enterprise 2.0 by David Coleman

Chapter 5. Attributes of the Next-Generation Enterprise by Charles Bess

Chapter 6. Web and Enterprise 2.0: A Reasoned Perspective by Vince Kellen

Chapter 7. Web 2.0 Reference Model: Realizing Web 2.0 Principles in Enterprises by Brijesh Deb and Ruchali Dodderi

Chapter 8. Web 2.0: Whats in It for Enterprises? by Brijesh Deb

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