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Wealth Management: News Feed Item Hits New Milestone in On Demand Announcing 700th Application Live on the AppExchange and New Vertical Categories

AppExchange economy continues its rapid expansion - more than 34,000 application installs by more than 12,000 customers in 74 co

SAN FRANCISCO, Sept. 17 /PRNewswire-FirstCall/ -- Dreamforce Conference -- , the market and technology leader in on-demand business services, today announced that Fairsail's human resources management (HRM) application is the 700th on-demand application live on the AppExchange marketplace, heralding a new milestone in on-demand computing. Built entirely on the platform and delivered through the AppExchange, Fairsail HRM delivers performance management, talent management and development planning for customers, extending the benefits of on-demand applications beyond CRM enterprise-wide. More than 350 partners have made more than 700 applications available on the world's leading on-demand marketplace. Equally important, customers are using the AppExchange as an iTunes-style directory to browse and find on-demand applications: more than 34,000 application installs by more than 12,000 customers in 74 countries worldwide have already taken place.


"The on-demand model allows developers to focus on innovation, not infrastructure, leading to the rapid creation of more than 700 applications on the AppExchange," said Marc Benioff, chairman and CEO of "Now, with our platform-as-a-service, we expect to see powerful new on- demand applications built and run natively on our service and distributed through the AppExchange."

"I've built and customized human resources Web applications for the past ten years, and previously delivered client/server applications to blue chip companies worldwide," said Colin Cooper, founder and CEO of Fairsail. "With the AppExchange and the platform, has changed the landscape, offering a completely new way to build and deliver applications. Building Fairsail 100 percent on the platform allows us to concentrate on the application functionality without having to worry about infrastructure and delivery."

AppExchange Features New Vertical Industry Categories customers now have access to more than 100 industry- specific application choices on the AppExchange to extend their success with's on-demand platform and business applications. now has AppExchange vertical industry categories for financial services, high tech and public sector, with additional industries to be added. Customers in these markets can visit the AppExchange to find solutions focused on the specific needs and requirements of their industries. The solutions within these categories extend the powerful features, quick deployment, lower overall costs and other benefits of multi-tenant on-demand business applications to customers and prospects in these specific vertical categories.

The new AppExchange high tech category features more than 40 applications live today spanning the high tech manufacturing, semiconductor and software industries. High tech partners live on the AppExchange today include Appirio, Apttus, BigMachines, Bluetide Management, Bluewolf, Callidus Software, Centive, Cisco, Clicktools, Customer Sat, Dreamfactory, Everdream, Firepond, Intacct, Kailea Networks, OpenAir, Precisio Business Solutions, Rally Software Development, Right90, Siemens, Skype, Steelwedge, Sterling Commerce, Talisma, Webcom and Xactly Corporation.

The new AppExchange public sector category features more than 30 applications live today spanning the government, nonprofit and education industries, including applications from AppExchange partners such as Astadia, Bluewolf, CRMorbit, Idealist Consulting, INPUT, Métier, Municipal Software Corporation, One/Northwest, Papilia,, Theikos and Volunteer Match.

The AppExchange financial services category features more than 30 financial services solutions spanning the brokerage, capital markets, insurance, mortgage, retail banking and wealth management industries. Financial services partners live on the AppExchange today include Beachhead Solutions, BusinessEdge Solutions, Dow Jones, Interactive Data, Navatar, OKERE and StraightThrough. is featuring its first Industry Solutions Pavilion at Dreamforce 2007 with more than 50 solutions showcased by AppExchange partners. Platform and the AppExchange reinvents the traditional development, deployment and distribution of any business application with Platform-as-a-Service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand., the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, available at Customers can also take advantage of Successforce,'s world-class training, support, consulting and best practices offerings.

As of July 31, 2007, manages customer information for approximately 35,300 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM".

For more information please visit, or call 1-800-NO- SOFTWARE.

Copyright (c) 2007, inc. All rights reserved. and the "no software" logo are registered trademarks of, inc., and owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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