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LaunchDarkly: Bringing Feature Flagging to the Enterprise

An Intellyx Brain Candy Brief

Web scale companies have long understood the importance of testing new features and interfaces with small subsets of their user population for their usability and effectiveness before general release. The most advanced of these organizations test hundreds or thousands of new features every month — without the users even realizing it.

During this process, called ‘feature flagging,’ they collect vast amounts of data on usability, preferences, and effectiveness. This approach has become synonymous with the continuous integration and continuous delivery (CI/CD) movement, yet most enterprises have not widely it because of the complexity of doing so.

LaunchDarkly aims to change this and democratize this approach. Its solution, which it calls a ‘feature management platform,’ makes feature flagging readily accessible to enterprise organizations and offers them the ability to rapidly test and control feature rollouts.

The company provides a set of software development kits (SDKs) for the platforms that enterprise organizations use most often in their development efforts. The company’s solution enables organizations to centrally manage feature testing and to involve non-development team members in the process. It allows them to control and manage feature rollout using an expansive range of controls, including releasing features to only specific users, to specific user classes, to a limited percentage of users, and to users in specific geographies.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. To be considered for a Brain Candy article, email us at

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More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).