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Gazelle Launches "What's Your Reason?" Contest

Tweet Your Reason to Get the New iPhone(R) for a Chance to Win up to $5,000

BOSTON, MA -- (Marketwire) -- 09/18/12 -- Anxious to get the new iPhone? Excited for the rumored new perks? Why not maximize your excitement on the day the new iPhone arrives by entering to win up to $5,000? Gazelle, the nation's leading high-end consumer electronics trade-in site, today announced the start of the "What's Your Reason?" Twitter contest. To enter, consumers can tweet their reasons for getting the new iPhone to Gazelle's Twitter handle (@gazelle_com).

Who: Anyone over the age of 18 who lives in the continental United States is eligible to participate.
What: Gazelle's "What's Your Reason?" Twitter contest.
When: The contest officially begins on September 18, 2012. Submissions will be accepted through Friday, October 5, 2012.
Where: Consumers can tweet their reasons for upgrading to the new iPhone. The tweet must be directed to @gazelle_com and include the hashtag #gazelleit. Consumers can submit up to 10 tweets per day with their reasons for getting the new device.
Why: The number of tweets received throughout the promotion period will determine the level of prizes awarded. There are four tiers, each with increasing value of rewards, from limited edition t-shirts, to a new iPhone, to $5,000 cash. Winners will be announced on or around October 6, 2012.

Interested in participating in the "What's Your Reason?" contest? Please visit the Gazelle site for the complete list of rules and eligibility requirements in order to participate.

In conjunction with the Twitter contest, Gazelle will be hosting live events at Grand Central Station in New York City from September 20-21 and at Faneuil Hall in Boston from September 21-23. As part of these events, consumers can go to Gazelle's "pop up stores" to trade-in their iPhones in real-time. Consumers can also enter Gazelle's "Money Booth" to win a variety of prizes, ranging from a t-shirt to a new iPhone to $5,000 cash.

About Gazelle
Gazelle (www.gazelle.com) is the nation's leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has accepted more than one million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S. iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. Gazelle is not affiliated with Apple.

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Media Contact
Kristin Allaben for Gazelle
617-945-1915
gazelle@launchsquad.com

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